For your event
Book Lauren to speak.
Give people a method for examining customer loyalty or member participation, with examples relevant to their work.
Find your programKeynote speaker · Brand strategist · Founder
Affinity
beats
attention.
Give your people a way to connect, come back, and bring someone with them.
Keynote speaker and Brand to Fan™ creator Lauren helps marketing, customer-experience, and association leaders turn audience connection into active participation and loyalty.
Fan of Fandom.
Builder of beloved brands.
Builder of beloved brands.
Seven seasons at PGA TOURLed @PGATOUR social media, 2008–2014.
Strategy across industriesSports, healthcare, and higher education.
Founder of FanWagnA circular commerce platform for licensed apparel.
Participation & loyalty
Look beyond the first purchase or signup.
You earned the first purchase or membership signup. Now you need to give that person a reason to stay involved.
In Brand to Fan, Lauren helps you examine where customers or members lose interest and what your team can do about it. You will work through an experience from their perspective, then choose a change to test.
The Brand to Fan approach
The three stages of Brand to Fan
Lauren uses three stages to help you examine how you invite people in and earn their continued involvement.
01
Invitation
Show someone why joining, buying, or attending could matter to them. Make it easy to begin.
02
Connection
Help them get what they came for. Listen to their questions and give them a reason to return.
03
Affiliation
Help them find people and experiences they identify with, so they have a reason to belong and recommend you.
People can move between these stages. Use them to examine a relationship, rather than assign someone a permanent label.
Bring Brand to Fan to your event or team.
Start with a keynote. Bring Lauren in for a workshop when your team needs time to apply the method.
For your team
Put Brand to Fan to work.
Work through a customer or member experience with your team. Agree on a change to test, who will own it, and how you will assess it.
The Brand to Fan Show
Hear it from the leaders doing it.
Lauren's podcast on fandom for business and marketing leaders — conversations with people who've built real affinity, on what it actually took.
From the people who book Lauren
"Lauren leaves the audience with actionable takeaways that directly improve the way they do their jobs."Read 1,101 verified audience responses on Talkadot ↗
Meet Lauren Teague
I'm obsessed with Fandom.
My career is littered with experiments in what makes us say yes, over and over, until what we do, think, like and say becomes part of who we are. I speak and teach fandom on stage and through the Brand to Fan™️ Show podcast, and I'm the founder of FanWagn, the fan-first marketplace for Second Fan Fashion®️.
Fandom started for me as a kid, watching golf on TV with my grandpa every weekend — then on the course, then in my early jobs (yes, ranger picker, grass mower, and beer cart girl were all real titles). That path led me to become one of sports' original social media managers: I'm the first voice of @PGATOUR, and I spent seven seasons transforming how professional golf talks to fans.
Off the stageI live in Canby, Oregon, where I've spent seven years on the board of Canby Community Preschool (three as President). I grew up fording rivers on the Oregon Trail computer game, and these days I'm getting in 9 holes at a time at the local par 3 with my playing partners — ages 13, 11, and 9 — proof the #TinyTeagues aren't so tiny anymore.
Woman of Inspiration 2024 · WISE Portland
NSA Oregon Member of the Year · 2023 & 2026
Past President, NSA Oregon · 2022–2025
Worked with
PGA of America · College Football Playoff · Heisman Trophy Trust · Cisco · SAP · Kaiser Permanente — and more below
Happy clients include
PGA of AmericaNational Golf FoundationCollege Football PlayoffHeisman Trophy TrustTaylorMadeJK MovingKaiser PermanenteCambia Health SolutionsBlue Cross Blue Shield North DakotaCiscoSAPRival IQArizona Public ServiceOregon State University EcampusInstitute of Reading DevelopmentFlint GroupTen Acre MarketingCortevaMVPindexDLC ManagementTravel AlbertaNational Confectioners Association