Lauren Teague · Speaking
Help your audience become fans who come back.
Bring Brand to Fan to your conference or leadership event. Lauren pinpoints exactly where your customers fall in love with you, and exactly where you lose them.
Verified by audiences, via Talkadot
1,101 responses. 32 events. In their own words.
Talkadot collects every number below straight from the audience after each event. Lauren never sees it first.
100% of attendees found the talk valuable, and 97% would see Lauren speak again.
See the full profile on Talkadot ↗
Actionable Affinity
Leading a Business that People (Including You) Love!
Do you want customer relationships that support retention, empower referrals, and cultivate a sense of belonging? In this program, participants examine what those people need from the relationship and how their own teams respond.
Leaders will explore how their culture, vision, and everyday decisions influence people's connection to the business.
Drawing on her PGA TOUR experience, strategic consulting, and work building FanWagn, Lauren Teague brings the Brand to Fan approach to the challenges of building, scaling, and leading a business.
- Understand how customers become fans.Use Invitation → Connection → Affiliation to explore how participation develops into relationships and becomes part of someone's identity.
- Design experiences that build affinity.Examine what customers are doing, asking, and feeling at a specific moment. Identify a response that supports their needs and encourages continued involvement.
- Connect culture with customer experience.See how employees experience the business. That shows up directly in how they treat customers and community.
- Lead with your "Why."Revisit the purpose behind the business and use it to guide decisions about its culture, priorities, and growth.
For: Business owners, franchisees, agency owners, SMB leaders, and startup founding teams.
Inside the approach: Decision Journey + F.A.N.S.
Participants use the Decision Journey to examine customers' actions, questions, and emotions. The F.A.N.S. framework connects those insights to Fan-First, Actionable Affinity, Native Language, and Shared Identity, helping leaders consider how people experience, participate in, and identify with their business.
Introduce Brand to Fan to your audience.
Lauren introduces the method through stories and an exercise built for your audience. Your team leaves with a next-play brief to discuss together, and you'll agree on timing and any customization when you book.
Work through the method in 45 minutes.
Lauren guides your team through a real customer or member decision. They use handouts and discussion to work through it and choose a response to test.
Apply the method to your team's work.
Your team builds an audience map and agrees on a change, an owner, and a way to assess progress. Add messaging or brand voice modules if your team needs them. Discuss workshop scope and fees with Lauren.
Choose your setting
Brand to Fan in your organization
Explore examples for your organization, association leadership, or conference attendees.
For marketing, CX & business leaders
Help customers choose you again.
Find the exact moment your customers need help or reassurance, from their first purchase to their next decision, then test one change with your marketing or service team.
- Business priorities
- Customer activation, repeat purchase, retention, and referrals.
- Measures to consider
- First successful use, repeat transactions, returning customers, and attributable recommendations.
Example scenario
A customer needs help getting started
A customer receives several promotional emails but still needs help getting started. Your team identifies the question that blocks their first useful experience.
- Moment: the customer wants to use what they bought.
- Response: offer one relevant starting point and a clear route to help.
- Next action: the customer completes the first useful step.
- Evidence: compare first-use behavior and support needs before considering longer-term retention.
For association staff, boards & volunteer leaders
Help members use what they joined for.
Find how a new member actually uses a benefit or meets someone in their field, then choose where your staff and volunteers can make that easier.
- Organizational priorities
- Member activation, event return, benefit use, renewal, and volunteer participation.
- Measures to consider
- First participation, repeat attendance, use of relevant benefits, and renewal by member cohort.
Example scenario
The member who joined but knows no one
A new member receives a benefits list and a networking invitation. They want professional connections but do not know where to begin.
- Moment: the first opportunity to participate.
- Response: offer a facilitated introduction or a small discussion relevant to their work.
- Next action: the member joins a conversation and identifies one useful benefit.
- Evidence: track first and repeat participation, then check renewal over the membership cycle.
For planners serving an industry or profession
Give members a method they can use at work.
Your members serve their own customers and communities. Lauren adapts the examples to their industry so your members can work through a real relationship in their own organization.
- Conference priorities
- An opening keynote or session that participants can connect to their industry and apply at work.
- Measures to consider
- Ask people to name one change they plan to make, then follow up to see if they did. Session evaluations cover the rest.
Example scenario
Each participant chooses a customer experience
At an industry conference, participants each choose one audience their own organization serves. They use one method to work through different business situations.
- Moment: a customer or stakeholder decides whether to continue.
- Response: design one relevant change using the audience's needs and language.
- Next action: discuss the change with the people who can implement it.
- Evidence: bring one decision and a measure back to the team.
For content & marketing teams
Idea × Infinity
Create more content from an idea your audience needs.
Plan how to use one idea across formats and channels. Identify where AI can help you produce the content and where you need human judgment.
Lauren draws on her content strategy work and the Brand to Fan Show production process.
Explore the session takeaways
- Choose an audience question to answer.
- Plan related content for the channels you use.
- Decide where to use AI and who will review its output.
For event planners
What to expect when you book Lauren
Before the event
Lauren meets with you to understand your audience and event goals. You agree on the examples, participant takeaways, and scope of customization.
During the session
Lauren introduces Brand to Fan and guides an exercise. Participants work through a customer or member experience and record a change to discuss with their team.
After the session
Participants keep their worksheet. Lauren debriefs with you, and you can discuss a follow-on workshop if a team needs help applying the method.
Watch Lauren explain Brand to Fan.
Get a feel for her delivery in this clip from her public speaking page.
A planner's perspective
"Lauren hit every marker we were looking for in a speaker."